Born on the Strip, Fed to LA
The Anaya family planted their flag on the Sunset Strip and started cooking the food they grew up eating. That was the whole plan — and it worked.
Pinches Tacos | Our Story
The Strip
The Anaya family picked the Sunset Strip, hung a neon sign, and started making tacos the way they'd always been made at home.
The Kitchen
Fresh tortillas, three types of chicken, a fish taco widely called the best in LA — and the Not Nachos, which sounds like a joke until you eat one.
The Family Grows
Culver City, Westwood, Downtown LA — each new spot felt less like expansion and more like the family moving into a neighborhood and feeding it.
The People
First-timers get walked through the menu; regulars barely have to order. The warmth at the counter is just how the Anaya family does things.
Still Pinches
Four LA locations, a Las Vegas outpost, years of press — and nothing about the food or the attitude has been polished away.
